I am an Associate Professor in the Division of Consumer Science, College of Health and Human Sciences, at Purdue University in West Lafayette, IN. I earned my Ph.D. in Marketing from the Rotman School of Management at the University of Toronto. I also have a M.A. in Social Psychology from the University of Chicago, a A.B. (Hons.) in Psychology from the University of Michigan, and a A.R.C.T. (Hons.) in Piano Performance from the Royal Conservatory of Music. I have previously taught at the University of Toronto, University of Technology Sydney, University of Slovenia, and Monash University.

My research interests are best captured by the term “consumers for the better.” I am principally interested in helping consumers make better decisions in financial, health, and sustainability areas. One underlying interest is how consumers’ political views shape these decisions, and how they can make decisions that not only better themselves but the society in which they, and we all, live. My research has bee published in top peer-reviewed outlets such as the Journal of Consumer Psychology, International Journal of Research in Marketing, Computers in Human Behavior, and Organizational Behavior and Human Decision Processes.

This website last updated March 2021.