Home



I am an Associate Professor of Consumer Science at Purdue University’ College of Health and Human Sciences in West Lafayette, IN.

My research interests are best captured by the term “consumers for the better.” I am principally interested in helping consumers make better decisions in health and sustainability areas. One underlying interest is how consumers’ political views shape these decisions, and how they can make decisions that not only better themselves but the society in which they, and we all, live. My research has been published in top peer-reviewed outlets such as theĀ Journal of Consumer Psychology, International Journal of Research in Marketing, Computers in Human Behavior, Organizational Behavior and Human Decision Processes, and Resources Conservation and Recycling.

I earned my Ph.D. in Marketing from the Rotman School of Management at the University of Toronto. I also have a M.A. in Social Psychology from the University of Chicago, a A.B. (Hons.) in Psychology from the University of Michigan, and a A.R.C.T. (Hons.) in Piano Performance from the Royal Conservatory of Music. I have previously taught at the University of Toronto, University of Technology Sydney, University of Slovenia, and Monash University.


This website last updated October 2021.