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How do people make financial, political, health, and sustainability decisions in the marketplace?


Eugene Chan is Senior Lecturer in the Department of Marketing, Monash Business School, Monash University. He holds a Ph.D. in management from the University of Toronto, a M.A. in social sciences from the University of Chicago, and an A.B. (Hons.) in psychology from the University of Michigan. He also has an A.R.C.T. (Hons.) in piano performance from the Royal Conservatory of Music.

He is from Toronto, a fan of @StarTrek, follows the @BlueJays, and loves both country music and opera. In his spare time, he binges on @Suits_USA and @HawaiiFive0CBS.


Time pressure changes the risks you take.

Saqib, N. U., & Chan, E. Y. (2015). Time pressure reverses risk preferences. Organizational Behavior and Human Decision Processes, 130, 58-68.

Prospect Theory states that people are risk-averse over gains and risk-seeking over losses. But we find that the opposite happens when people are under time pressure. Shall we wait for a sale on HDTV we’re admiring at? Should I opt for the risky surgery if I only have a few hours to decide? How do daytraders invest in the stock market and react to market volatility?


Can meat ever be sexy?

Chan, E. Y., & Zlatevska, N. (2019). Is meat sexy? Meat preference as a function of the sexual motivation system. Food Quality and Preference, 74, 78-87.

Why do men eat more meat than women? One possibility is that meat can signal not just wealth but also “status.” So, when men are motivated to signal their status, worth, and attractiveness to women, they may eat more meat as a means to do so. So yes, meat can be “sexy.”


Conservatives are healthier than liberals. Here’s why.

Chan, E. Y. (2019). Political orientation and physical health: The role of personal responsibility. Personality and Individual Differences, 141, 117-122.

Across the globe, doctors and medical experts have acknowledged that conservatives are, on the whole, healthier than their liberal counterparts. But the reason for this hasn’t been understood, until now. This research suggests that political conservatives’ sense of personal responsibility may be the answer to a question that has eluded doctors and public health experts.


The “Abercrombie” effect.

The presence of other good-looking men can increase a man’s own risk-taking to make themselves attractive to women… read more.

Low status, more meat.

Individuals low on status actually prefer to eat more meat as a way to symbolically boost their sense of status… read more.

No coffee, no problemo.

Even just the mere sight or thought of coffee can increase arousal and change how you think… read more.

Why the active voice matters.

Writing in active versus passive voice can change how your readers make sense of what you are trying to convey and its implications… read more.