I am a lecturer in marketing at the UTS Business School, University of Technology Sydney (Australia). I earned my Ph.D. in Marketing from the Rotman School of Management at the University of Toronto. I also have a M.A. in Social Psychology from the University of Chicago, a A.B. (Hons.) in Psychology from the University of Michigan, and a A.R.C.T. (Hons.) in Piano Performance from the Royal Conservatory of Music.