My research interests are primarily in financial, health, and political decision-making, to the extent they are related to marketing and consumption contexts. My initial publications and continuing interests include the study of how consumers choose between more and less risky investments. I have also published on political psychology and the situational and dispositional factors that affect people’s political views, positions, and voting patterns. More recently, I have begun applying fundamental theories in choice and decision-making to health decisions, including food choices and intentions to engage in exercise and other physically-healthy behaviours. But more generally, as long as the question is interesting, I research it!

I have presented my research at the American Psychological Society, Association for Consumer Research, Association for Psychological Science, Australian and New Zealand Marketing Academy, Society for Consumer Psychology, Society for Judgment and Decision Making, Society for Personality and Social Psychology, and the Western Economic Association International. I am also well-published, including outlets such as Computers in Human Behavior, Evolution and Human Behavior, International Journal of Research in Marketing, and Organizational Behavior and Human Decision Processes. I am on the editorial review board of the European Journal of Marketing and serve as a reviewer for  Family Business Review, International Journal of Research in Marketing, Journal of Business Research, Journal of Consumer Research, Journal of Cross-Cultural Psychology,  Journal of Economic Behavior & Organization, Laterality, and Political Psychology.

My research has been covered and cited by such media outlets as the Wall Street Journal, Australian Financial Review, Sydney Morning Herald, Boston Globe, Detroit Free Press, Men’s Health, and Pacific Standard, among others.