Teaching

I am a co-author on the Asia-Pacific edition of the popular Consumer Behaviour textbook, published by Cengage (ISBN-13: 978-0170439978), along with Wayne D. Hoyer (UT Austin), Deborah J. MacInnis (USC), Rik Pieters (Tilburg), and Gavin Northey (Griffith).

This 2nd edition provides Australian and New Zealand students a firm understanding of classic theories and recent trends in consumer psychology, and illustrates those theories using examples from the Oceania area.

For more information and to purchase, please visit Cengage Australia or Amazon.com.au.


Students in my courses at Purdue University will have access to teaching and learning materials via Brightspace. Below are the courses that I have taught previously.

Purdue University

  • Consumer Behavior
  • Fundamentals of Negotiations
  • Nudge: The Science Behind Behavioral Change

Monash University

  • Buyer Behaviour
  • Consumer-Orientated Marketing Communications
  • Marketing Theory and Practice

University of Toronto

  • Principles of Marketing

University of Technology Sydney

  • Buyer Behaviour
  • Marketing Foundations
  • Marketing Research*
  • Services Marketing*

University of Ljubljana (Slovenia)

  • Behavioural Economics: An International Perspective

*In these courses, I have received recognitions for high teaching evaluations according to the standards set by each department and/or university.