Teaching

I am a co-author on the Asia-Pacific edition of the popular Consumer Behaviour textbook, published by Cengage (ISBN: 978-0170362016), along with Wayne D. Hoyer (UT Austin), Deborah J. MacInnis (USC), Rik Pieters (Tilburg), and Gavin Northey (Griffith).

This version of the original American edition provides Australian and New Zealand students a firm understanding of classic theories and recent trends in consumer psychology, and illustrates those theories using examples from the Oceania area.

For more information and to purchase, please visit Cengage Australia or Amazon.com.au.


Students in my units at Monash University will have access to teaching and learning materials via Moodle. Below are the courses that I have taught previously.

Monash University

  • Buyer Behaviour
  • Consumer-Orientated Marketing Communications
  • Marketing Theory and Practice

University of Toronto

  • Principles of Marketing

University of Technology Sydney

  • Buyer Behaviour
  • Marketing Foundations
  • Marketing Research*
  • Services Marketing*

University of Ljubljana (Slovenia)

  • Behavioural Economics: An International Perspective

*In these courses, I have received recognitions for high teaching evaluations according to the standards set by each department and/or university.