Download a copy of my vita in PDF format.

Employment History

  • Associate Professor of Consumer Science, Purdue University, 2020-
  • Senior Lecturer in Marketing, Monash University, 2017-20
  • Lecturer in Marketing, University of Technology Sydney, 2014-17


  • Ph.D. in Management, University of Toronto, 2014
  • M.A. in Social Sciences, University of Chicago, 2007
  • A. B. (Hons). in Psychology, University of Michigan, 2006
  • A.R.C.T. (Hons.) in Piano Performance, Royal Conservatory of Music, 2003

Peer-Reviewed Articles

  1. Gohary, Ali, Aakash Shah, Roham Hosseini, Fatima Madani, and Eugene Y. Chan, “God Salience and Pro-Environmental Behavior,” Annals of Tourism Research, accepted September 2021.
  2. Meng, Yan, and Eugene Y. Chan, “Traffic Light Signals and Healthy Food Choice: Investigating Gender Differences,” Psychology and Marketing, accepted September 2021.
  3. Chan, Eugene Y., Gavin Northey, and Sylvie Borau, “Economic Conservatism Predicts Preference for Automated Products,” Journal of the Association for Consumer Research, accepted August 2021.
  4. Longmire, Sierra J., Eugene Y. Chan, and C. Aaron Lawry, “Find Me Strength in Things: Fear Can Explain Materialism,” Psychology and Marketing, accepted July 2021.
  5. Wang, Liangyan, Eugene Y. Chan, Haipeng (Allan) Chen, Han Lin, and Xinzhan Shi, “When the ‘Charm of Three’ Fades: Mental Imagery Moderates the Impact of the Number of Ad Claims on Persuasion,” Journal of Consumer Psychology, accepted May 2021.
  6. Wang, Liangyan and Eugene Y. Chan, “Consumers’ Attributions in Values- and Performance-Related Brand Crises,” Journal of Brand Management, accepted April 2021.
  7. Chan, Eugene Y. and Najam U. Saqib, “How Long Has It Been? Self-Construal and Subjective Time Perception,” Personality and Social Psychology Bulletin, accepted April 2021.
  8. Chan, Eugene Y., “Brightness Motivates Healthy Behaviors: The Role of Self-Accountability,” Environment and Behavior, accepted April 2021.
  9. Chan, Eugene Y. (2021), “Saving Mr. Water: Anthropomorphizing Water Promotes Water Conservation,” Resources, Conservation and Recycling, 174, 105814.
  10. Chan, Eugene Y. and Najam U. Saqib (2021), “The Moderating Role of Processing Style in Risk Perceptions and Risky Decision-Making,” Journal of Behavioral Decision Making, 34 (2), 290-299.
  11. Chan, Eugene Y. and Mauricio Palmeira (2021), “Political Ideology Moderates Consumer Responses to Brand Crisis Apologies for Data Breaches,” Computers in Human Behavior, 121, 106801.
  12. Chan, Eugene Y. and Najam U. Saqib (2021), “Privacy Concerns Can Explain Unwillingness to Download and Use Contact Tracing Apps When COVID-19 Concerns are High,” Computers in Human Behavior, 119, 106718.
  13. Chan, Eugene Y. (2021), “Moral Foundations Underlying Behavioral Compliance During the COVID-19 Pandemic,” Personality and Individual Differences, 171, 110463.
  14. Chan, Eugene Y. (2021), “Low Voice Pitch in Orally Delivered Recommendations Can Increase Compliance with Hand Sanitizer Use Among Young Adults,” Behavioral Science and Policy, 6 (2), 35-42.
  15. Chan, Eugene Y. (2021), “LGB+ Identification and Donations to Hurricane Irma Victims: The Role of Empathy,” Journal of Philanthropy and Marketing, 26 (2), e1691.
  16. Chan, Eugene Y. and Gavin Northey (2021), “Luxury Goods in Online Retail: How High/Low Positioning Influences Consumer Processing Fluency and Preference,” Journal of Business Research, 132, 136-145.
  17. Orazi, Davide C., Jiemiao Chen, and Eugene Y. Chan (2021), “To Erect Temples to Virtue: Effects of State Mindfulness on Other-Focused Ethical Behaviors,” Journal of Business Ethics, 169 (4), 785-798.
  18. Chan, Eugene Y. (2021), “The Consumer in Physical Pain: Implications for the Pain-of-Paying and Pricing,” Journal of the Association for Consumer Research, 6 (1), 10-20. (Lead article)
  19. Chan, Eugene Y. and Yan Meng (2021), “Color Me Moral: White and Black Product Colors Influence Prosocial Behaviors,” Psychology and Marketing, 38 (1), 212-224.
  20. Chan, Eugene Y. (2020), “Political Conservatism and Anthropomorphism: An Investigation,” Journal of Consumer Psychology, 30 (3), 515-524.
  21. Northey, Gavin and Eugene Y. Chan (2020), “Political Conservatism and Preference for (A)symmetric Brand Logos,” Journal of Business Research, 115, 149-159.
  22. Landy, Justin F., Miaolei Liam Jia, Isabel L. Ding, Domenico Viganola,… Eugene Y. Chan,… and Eric L. Uhlmann (2020), “Crowdsourcing Hypothesis Tests: Making Transparent How Design Choices Shape Research Results,” Psychological Bulletin, 146 (5), 451-479.
  23. Chan, Eugene Y. and Sam J. Maglio (2020), “The Voice of Cognition: Active and Passive Voice Influence Distance and Construal,” Personality and Social Psychology Bulletin, 46 (4), 547-558.
  24. Chan, Eugene Y. (2019), “Social (Not Fiscal) Conservatism Predicts Deontological Ethics,” Acta Psychologica, 198, 102867.
  25. Madani, Fatemehalsadat (Fatima), Ali Gohary, and Eugene Y. Chan (2020), “Motivations Behind Visiting Unplanned Tourist Attractions: An Iranian Context,” Current Issues in Tourism, 23 (8), 947-951.
  26. Orazi, Davide C. and Eugene Y. Chan (2020), “’They Did Not Walk the Green Talk!:’ How Information Specificity Influences Consumers’ Evaluations of Disconfirmed Environmental Claims,” Journal of Business Ethics, 163 (1), 107-123.
  27. Gohary, Ali, Lida Pourazizi, Fatemehalsadat (Fatima) Madani, and Eugene Y. Chan (2020), “Examining Iranian Tourists’ Memorable Experiences on Destination Satisfaction and Behavioral Intentions,” Current Issues in Tourism, 23 (2), 131-136. (Lead article)
  28. Chan, Eugene Y. (2019), “Dirty Weekends and Personal Hygiene Products: The Embodiment of Casual Sex in Marketing,” Psychology and Marketing, 36 (6), 587-596.
  29. Chan, Eugene Y. and Jasmina Illicic (2019), “Political Ideology and Brand Attachment,” International Journal of Research in Marketing, 36 (4), 630-646.
  30. Chan, Eugene Y. and Natalina Zlatevska (2019), “Is Meat Sexy? Meat Preference as a Function of the Sexual Motivation System,” Food Quality and Preference, 74, 78-87.
  31. Chan, Eugene Y. and Natalina Zlatevska (2019), “Jerkies, Tacos, and Burgers: Subjective Socioeconomic Status and Meat Preference,” Appetite, 132, 257-266.
  32. Chan, Eugene Y. (2019), “Mindfulness and Willingness to Try Insects as Food: The Role of Disgust,” Food Quality and Preference, 71, 375-383.
  33. Chan, Eugene Y. and Yitong Wang (2019), “Mindfulness Changes Construal Level: An Experimental Investigation,” Journal of Experimental Psychology: General, 148 (9), 1656-1664.
  34. Chan, Eugene Y. (2019), “Exposure to National Flags Reduces Tax Evasion: Evidence from the United States, Australia, and Britain,” European Journal of Social Psychology, 49 (2), 300-312.
  35. Chan, Eugene Y. and Sam J. Maglio (2019), “Coffee Cues Elevate Arousal and Reduce Level of Construal,” Consciousness and Cognition, 70, 57-69.
  36. Chan, Eugene Y. (2019), “The Politics of Intent: Political Orientation Influences Organ Donation Intentions,” Personality and Individual Differences, 142, 255-259. (Lead article)
  37. Chan, Eugene Y. (2019), “Political Orientation and Physical Health: The Role of Personal Responsibility,” Personality and Individual Differences, 141, 117-122.
  38. Chan, Eugene Y. (2019), “Mindfulness Promotes Sustainable Tourism: The Case of Uluru,” Current Issues in Tourism, 22 (13), 1526-1530.
  39. Chan, Eugene and Yitong Wang (2018), “Rejecting Options from Large and Small Choice Sets: The Mediating Role of Confidence,” European Journal of Marketing, 52 (9/10), 1845-1863.
  40. Chan, Eugene and Najam Saqib (2018), “Reversing the Endowment Effect by Empowering Buyers and Sellers,” European Journal of Marketing, 52 (9/10), 1827-1844.
  41. Chan, Eugene Y. (2018), “Climate Change is the World’s Greatest Threat—In Celsius or Fahrenheit?,” Journal of Environmental Psychology, 60, 21-26.
  42. Chan, Eugene Y. (2018), “Handedness and Religious Beliefs: Testing the Two Possible Accounts of Authoritarianism and Belief Updating,” Personality and Individual Differences, 127, 101-106.
  43. Chan, Eugene Y. (2017), “Self-Protection Promotes Altruism,” Evolution and Human Behavior, 38 (5), 667-673.
  44. Chan, Eugene Y. (2017), “Exposure to the American Flag Polarizes Democratic-Republican Ideologies,” British Journal of Social Psychology, 56 (4), 809-818.
  45. Chan, Eugene Y. (2016), “Re-Construing Politics: The Dual Impacts of Abstraction on Political Ideology,” European Journal of Social Psychology, 46 (5), 649-656.
  46. Chan, Eugene Y. and Najam U. Saqib (2015), “Online Social Networking Increases Financial Risk-Taking,” Computers in Human Behavior, 51 (A), 224-231.
  47. Chan, Eugene Y. (2015), “Physically-Attractive Males Increase Men’s Financial Risk-Taking,” Evolution and Human Behavior, 36 (5), 407-413.
  48. Chan, Eugene Y. (2015), “Endowment Effect for Hedonic But Not Utilitarian Goods,” International Journal of Research in Marketing, 32 (4), 439-441.
  49. Chan, Eugene Y. (2015), “Attractiveness of Options Moderates the Effect of Choice Overload,” International Journal of Research in Marketing, 32 (4), 425-427.
  50. Saqib, Najam U. and Eugene Y. Chan (2015), “Time Pressure Reverses Risk Preferences,” Organizational Behavior and Human Decision Processes, 130 (C), 58-68.

Book Chapter

  1. Soman, D., Cheema, A., & Chan, E. Y. (2011). Understanding consumer psychology to avoid abuse of credit cards. In D. Mick, S. Pettigrew, C. Pechmann, & J. Ozanne (Eds.), Transformative consumer research for personal and collective well-being. New York: Routledge.


  1. Hoyer, W. D., MacInnis, D. J., Pieters, R., Chan, E., & Northey, G. (2017). Consumer Behaviour: Asia-Pacific Edition, Melbourne, Australia: Cengage.

Other Publications

  1. Chan, E. (2018, September 3). Reducing tax evasion: What have national flags got to do with it? Austaxpolicy.
  2. Chan, E. (2018, June 25). The role of evolution in a helping hand. Science Trends.
  3. Chan, E. (2004, October). The importance of introductory psychology courses. American Psychological Society Observer, 17(10).
  4. Chan, E. (2003, December). Martin takes helm of Canada. The Michigan Journal of International Affairs, 1.
  5. Chan, E. (1998, October 20). Classical influence is everywhere. Toronto Star, p. F1.

Honours and Awards

  • Literati Award for Outstanding Reviewing, European Journal of Marketing/Emerald Publishing, 2019
  • Paul Bourke Award (nominee), Academy of the Social Sciences in Australia, 2019
  • Emerging Researcher Award, Australian & New Zealand Marketing Academy, 2018
  • Vice-Chancellor’s Award for ECR Research (nominee), Monash University, 2018
  • Dean’s Award for Excellence for ECR Research, Monash Business School, 2018
  • ACR Conference Seed Grant (US$1,000), 2015
  • ICPS Travel Grant (€400), 2013-14
  • Doctoral Completion Award, Rotman School of Management, 2013-14
  • Doctoral Entrance Scholarship, Rotman School of Management, 2008-13
  • SSHRC Doctoral Fellowship, Government of Canada, 2010-12
  • Conference Travel Grant, UofT School of Graduate Studies, 2011
  • Conference Travel Assistance Award, APS Student Caucus, 2009
  • Unendowed Scholarship, University of Chicago, 2006-7
  • Harry Helfman Scholarship, University of Michigan, 2003, 2005
  • University Honors, University of Michigan, winter 2003, winter 2005, fall 2005
  • IFSA-Butler Study Abroad Scholarship, Butler University, 2004-5
  • Aldrich Scholarship, University of Michigan, 2002, 2003

Editorial Positions

  • Associate Editor, International Journal of Consumer Studies
  • Editorial Review Board, European Journal of Marketing
  • Editorial Review Board, Psychology and Marketing